Immersive Experience
Strategy / Creative / Production
We concepted, managed and built a Disneyland-like immersive experience at E3, complete with 17 playable game stations, a Mixer Official Gear retail space, a live streaming stage, on-going game tournaments hosted by streaming superstars, DJ party lounge space, and a 360-degree thrill ride theater experience – all packed inside two large Mixer branded geodesic domes located strategically at L.A. Live, just a few blocks from the LA Convention Center.