Audi Keynotes at CES 2014
TPN was tasked with producing a world-class keynote that conveys to the global high-tech community where Audi is heading in terms of connectivity, Piloted driving, advanced laser lighting and digital instrumentation.
In collaboration with one of our favorite German counterparts, Plan Werkstadt, TPN was engaged to provide turnkey management for Audi’s main keynote at the Cosmopolitan Hotel in Las Vegas, in a room that was still under construction 10 weeks out! Todd Wine and Cathy Morgan took the lead on translating the German design and high standards into a smooth flowing stage presence complete with projection mapping, turn tables, cars moving on and off stage (with only 10’ of backstage to maneuver) and a holographic screen for the executives to control the presentation.
In addition to the keynote for 3000 people on January 6th, TPN produced a press conference on the 8th and managed the fabrication and installation of Audi’s outdoor Piloted Car demonstration area in the Central Plaza of the Las Vegas Convention Center during the CES exhibition dates.
“…In summary, CES 2014 was a tremendous success. We made a lot of new friends in Las Vegas and turned them into fans of our brand.
And it’s YOU who worked so hard to make all of this happen.
We would like to extend our most sincere appreciation for the many weeks of intense work each of you dedicated to manage this complex project. Accomplishing this required many of you to cut your holiday season short. We know there were also a number of challenging moments to overcome.
Audi employees, no matter where they work, are committed to position our brand to where it belongs: at the pinnacle of the automotive industry. And that’s exactly what you did with your contribution to the CES 2014.
A heartfelt “thank you” to you all. Be assured that we truly value your hard work. Please share our appreciation with all of your third-party suppliers who supported the success of CES 2014.”
Dr. Ulrich Hackenberg