Microsoft Windows Phone 7.5 Mango Launch

In Herald Square, a pedestrian-only block in New York City, stood a six-story Windows phone.

After early morning press shoots, the phone come alive at noon. Over the next six hours the phone attracted around 1,000 viewers and ran through various entertaining segments; Far East Movement, Fruit Ninjas, Plants vs. Zombies, a live marriage proposal, a pizza delivery, and many more.

The phone, and a product pavilion with a clear roof so that attendees could view the phone even while inside, were created by TPN and Wexley School for Girls.