Microsoft E3 2012

Planning for a project the size of Xbox E3 is a year-long process, usually beginning at the previous year’s E3.

Held in the LA Convention Center, the 2012 Xbox E3 booth spanned two booth spaces. The exhibit itself was two-stories and broken into three spaces: meeting rooms, a small theater, and a demo space for Gears of War and Halo 4. Two firsts this year: this year Xbox had the largest carpentry crew in their history, and the retail group was included in the main booth area, rather than the usual place in the meeting rooms.