The second largest corporation in its industry, Technogym is an Italian company manufacturing high end gym equipment. At this year’s International Health, Racquet and Sportsclub Association (IHRSA) show held in San Diego we helped Technogym create a new experience exhibit.
The exhibit was 10,000 sq. ft., used 1,500 ft. of truss and a quarter million watts of electricity. The exhibit design showcased the Technogym brand and created a draw. Once inside attendees were invited to use a variety of Technogym equipment.
The client summed up this exhibit perfectly in one word: Bellisimo!