The Ask

Celebrate and engage the global Minecraft community through an interactive broadcast event.

Live Shows

Strategy / Production


The Experience

Much like Saturday Night Live, MINECON Earth is a live broadcast with a series of different segments with their own sets, props and needs. Viewers experienced the fun and community of Minecraft through the lens of different co-hosts (Minecraft influencers) who worked with our team to create unique segments — gameshow moments, how-to tutorials, a call-in show and cosplay contest.

What We Did

We have managed the production of Minecon since 2016, overseeing the mainstage broadcast, as well as, the pre and post show. Over the years, we’ve shepherded the Minecon production from a large-scale fan festival into a studio broadcast performed in front of a live audience reaching millions of viewers across the globe.


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