Live Shows
Strategy / Production
Much like Saturday Night Live, MINECON Earth is a live broadcast with a series of different segments with their own sets, props and needs. Viewers experienced the fun and community of Minecraft through the lens of different co-hosts (Minecraft influencers) who worked with our team to create unique segments — gameshow moments, how-to tutorials, a call-in show and cosplay contest.
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We have managed the production of Minecon since 2016, overseeing the mainstage broadcast, as well as, the pre and post show. Over the years, we’ve shepherded the Minecon production from a large-scale fan festival into a studio broadcast performed in front of a live audience reaching millions of viewers across the globe.
