The Ask

Produce the annual Minecraft event with attention towards budget and scheduling

Live & Broadcast Show

Strategy / Production

Minecraft Live 2020

The Experience

Minecraft players tuned in to a livestreamed event in October 2020 to hear about the future of the game. The event was streamed on YouTube, Facebook, and Twitch. Minecraft players from all over the world tuned in to hear the latest news from Mojang Studios, the maker of the game. The stream was saved, to be viewed after the event.

What We Did

We helped produce Minecraft from a technical budget and schedule perspective. ​We built a set in Redmond, at which we filmed content; the Xbox team selected avenue on Microsoft to create a studio backdrop. Out team produced, packaged, and sent two segments to a team Stockholm that ran the live event.


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