The Ask

Create an immersive and interactive gaming experience at PAX West, the biggest consumer gaming event of the year.

Corporate / Gaming & esports / Exhibits

Strategy / Production / Creative / Design

Xbox at PAX West

The Experience

More than 80,000 gamers experienced the Xbox booth, and were fully immersed in activations that featured new and unreleased games, custom consoles and controllers. They were the first to play Xbox games and buy merchandise.

What We Did

TPN designed and managed the Xbox booth, which included: interactive gaming, 46 game stations, the Xbox Official Gear retail space, the IDX at Xbox zone, and feature areas highlighting Forza Horizon 4, Game Pass and a Fallout 76 experience designed to look and feel like a vault bunker. 


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