The Importance of Media Production

June 12, 2022
3 min read
Need to Know

When hosting and recording an online "event" of any kind — a conference, an internal sales meetings, investor relations reporting — digital files are created. These files can be published (YouTube!), on-demand (embedded!), or locked behind a paywall, and in every scenario, those files need to be "produced". Dumping the first-take, raw footage of any recording simply does not happen.

This is the essence of media production — taking a raw digital 1080p file and trimming the front and back ends, editing for sound and visual quality, cleaning up any hiccups from presenters or editing out any unpublishable content, and finally creating and uploading a file to a player, whether publicly or on a server for future publication. The art of media production occurs when professionals can fix or cover up any problems that occurred during the broadcast and still delivery clean edit in a short time frame. In each instance, those edits almost never require the same fix and demand creative editing skills to see the problem and use the tools and assets to remedy this quickly

We are seeing a trend toward digital content management. Whereas in the past, mostly enterprise businesses invested in this type of digital infrastructure, the advent of virtual events across many industries has created a mountain of digital content.


At TPN, our clients see true value of the TPN process in the speed and quality at which the files are delivered to their digital home from actually being produced. "Produced" means files are recorded in a live, on-site environment and Media Production sends a finished, clean, publishable copy of a digital file that people can watch at home, within 48 hours of broadcast.


When there are large amounts of content, the ability to track when in the session room and connect through the platform correctly requires extreme attention to detail. We are able to catalog 100s of sessions, so the owner is able to track them with metadata such as names, titles, themes, along with session assets like powerpoint decks and pdfs shared during each presentation.


It is inevitable that files get corrupted or recordings fail. At TPN, our entire team is dedicated to accuracy. This means we monitor quality assurance throughout each recording and work intimately with any av vendors to troubleshoot sound. At a recent AWS event, we were able to publish every single file can be recorded and published.