When a Virtual Event Isn’t An Event

February 22, 2021
2 min read
Industry Trends

Utilizing virtual event platforms to support business

For the last 30 years, we’ve been onsite at events, capturing content to later be distributed for on-demand viewing. What started out as a playing field only for largescale enterprise businesses with deep pockets, hybrid and virtual events are now de rigueur and business of any size can benefit from tapping in to virtual event technologies.

It’s time to think outside the box on how best to serve your business needs, employees, and clients. Here, we share some virtual event content trends, outside of conferences, trade shows and largescale “events.”


These internal sessions for employees, sales reps, or clients are critical for sharing important updates and training any staff or representatives. Whereas traditionally trainings took place in classroom-style set ups during onsite events, most businesses have now shifted in the virtual space, allowing for ease of access and an opportunity to community-build across the globe. Check out how we managed scheduling and broadcast trainings for a global B2B client.

Product Launches

Much as a business would host an all-staff meeting, product launches open up the attendees list to an outside audience eager to learn and know about any new products. Apple does a great job of hosting their events, publishing to YouTube, but any business can use this as a blueprint to success.

Customer Retention

One of our clients smartly uses virtual event technology to produce a post-incident customer review process. Through a branded and polished environment, they are showing customers they are making an important effort to hear and resolve any complaints about their product. Building a consistent virtual space, and recording the calls for historical data collection ensures customer retention through a studio look and professional presentation.