Creative / Production
Before the Spheres opened, Seattleites walking by had the opportunity to learn more about the history of their neighborhood and the arrival of the Spheres — all via large graphic panels spanning the construction fence. Our panels showcased the project’s physical construction, botany, and the neighborhood’s historical transition from the 1800’s to today.
The Spheres are a place where employees can think and work differently, surrounded by plants. The Spheres are a result of innovative thinking about the character of a workplace, and an extended conversation about what is typically missing from urban offices – a direct link to nature. The Spheres are home to more than 40,000 plants from the cloud forest regions of over 30 countries.
We introduced the idea of educational graphic panels, which we attached to the construction fence surrounding the Spheres. The panels showcased the project’s physical construction, botany, and the neighborhood’s historical transition from the 1800’s to today. We consulted with David B. Williams, author of Too High and Too Steep: Reshaping Seattle's Topography, to source historical photos (post-war and before the Denny Regrade) of the land that the Spheres are located on. We took photos from the exact angles as the historical images and did then-and-now photo blends juxtaposing the images with the Spheres.