Custom build the tent for TOYOTA-UNITED Pro Cycling Team

Immersive Experience

Production

Toyoda-United Pro Cycling Team

The Experience

The new American Pro Cycling team Toyota–United arrived on the racing circuit in style with their new touring display. In a sea of simple white tents, our tent stood out. The tent provided an immersive experience for guests where visitors learned more about the Team and signed up for team membership. Our custom tunnels provided a welcoming entrance and drew passers-by into the space.

What We Did

We built a custom tent that stood out with a distinctive and uniquely shaped Optidome structure, entrance tunnels, and bold graphics. The custom tunnels added to the unique shape of the tent and created additional display areas for product and graphics. The tent could be installed in just a couple of hours over various kinds of surfaces, which is very important on a tour where the tent may be set on a city street or a field and have limited installation and dismantle time.

TOYOTA

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